Privacy Policy

Last Updated: 24/06/2026

This Privacy Policy explains how personal information about you is collected, used and disclosed by PopOp, LLC, (“PopOp”). This Privacy Policy applies to personal information we process in connection with market research activities or online services that link or refer to this Privacy Policy (collectively, the “Services”).

This Privacy Policy will not apply when another privacy notice governs the relevant information. For example, when we receive data from or on behalf of clients, we generally process it on their behalf, in which case the data is subject to the client’s privacy policy not this Privacy Policy. Further, this Privacy Policy does not apply to employee data.

PopOp may change this Privacy Policy from time to time in its discretion. If we make material changes, we will notify you by revising the date at the top of the policy. We encourage you to review the Privacy Policy periodically to stay informed about our information practices and the ways you can help protect your privacy.

Collection and Sources of Personal Information

Depending on your relationship with us, we may collect or license information about you from various sources, including:

Directly from you, when you provide information to us, including when you respond to surveys, participate in interviews or focus groups, or otherwise engage with us;
When you interact with us or our Services, such as when we collect information automatically from the devices and browsers that you use;
Government entities that make information publicly available;
Entities that sell or license data;
Third-party services, including panel providers, research partners, and advertising or recruitment platforms used to invite individuals to participate in surveys or other research activities; and
Our clients, such as where we receive client-provided data.

Depending on your relationship with us, we may collect the following categories of personal information, which include, in some cases, sensitive personal information:

Contact Information: Identifiers such as your name, email address, telephone number, mailing address, and company name.
Demographic and Research Information: Information such as age, gender, your date of birth, city, state, zip code, race, ethnicity, religion, political affiliation, political views or voting preferences, health-related information collected in connection with specific research studies, other membership information, or other similar information you provide to us on any application correspondence, or other document, including in connection with surveys, interviews, focus groups, or other research activities.
Audio, Video, and Other Recorded Information: If you participate in phone surveys, interviews, focus groups, or similar research activities, we may collect audio, video, or transcripts of those interactions where permitted by law and, where required, with your consent.
Financial or Payment Information: Where relevant to our relationship with you, we may collect taxpayer identification information, financial information, and other limited information in connection with payments and related taxation and compliance requirements.
Device, Online, and Approximate Location Information: We may collect information about your browser and the computer or mobile device you use, including the hardware model, operating system and version, type of browser you use, your IP address, unique device identifiers, network information,and approximate geolocation derived from your IP address.
Internet and Other Electronic Network Activity Information: This includes information about how you interact with our Services, including the Services pages viewed, access times, and pages visited before navigating to our Services. We may use cookies, pixels, and various other technologies to collect this and other information, as described further in “Cookies and Other Technologies” below.
Correspondence or Other Information You Provide To Us: We may collect other information that you choose to provide when you communicate with us, fill out surveys, or otherwise provide us with personal information.
Inferences: Inferences drawn from any of the above, including the content or ads that may be of interest of you.

We may also collect or create de-identified, aggregated, and anonymized information. We will not attempt to re-identify the information unless permitted by applicable law.

Use of Information

We may use the categories of information identified above for various purposes as permitted by applicable law[CB3] , including to:

Provide, maintain, improve, and deliver the products and services you and our clients request, including:
- Conduct and generate market research and otherwise provide our clients with research, analytics, and other services. As part of this, we may use your information to evaluate whether you would be a good candidate to participate in market research and similar opportunities; contact you about such opportunities; assess and analyze the information you share with us; and produce research and reports.
- Process payments or transactions and for related taxation and compliance purposes;
- Send you communications, including confirmations, technical notices, updates, security alerts and support and administrative messages;
- Monitor and analyze trends, usage and activities in connection with our Services and our client’s products and services and public policy objectives and personalize and improve our and our client’s products and services and communications;
- Help understand your needs and provide you with better service;
- Troubleshooting, analytics, testing, research, statistical and survey purposes;
- Respond to your comments, questions and requests, provide customer service; and
Communicate with you about products, services, offers, promotions, rewards, and events offered by PopOp and others, and provide news and information we think will be of interest to you;
Provide advertisements, content or features on and off our Services, including those that are tailored based on user profiles or interests;
To keep our Services, business and users safe and secure; to comply with applicable laws and regulations; and to protect or exercise our legal rights or defend against legal claims; and
Carry out any other purpose for which the information was collected or that is subsequently authorized by you.

We may process personal information for the purposes described above using manual and automated methods of processing, including artificial intelligence, in accordance with applicable laws.

Legal Basis for Data Processing: We process personal information for the specific purposes set out in this Privacy Policy, as described above. Where such concept is recognized, our legal basis to process personal information includes: where necessary to enter into or perform a contract with you, including taking steps at your request prior to entering into a contract, compliance with legal obligations, our or a third party’s legitimate interests, or with your consent, where required by applicable law. Where we rely on legitimate interests, these interests generally include improving and developing our services, conducting certain market research and analysis, understanding user preferences, protecting our rights, and maintaining the security of our Services, provided that such interests are not overridden by your rights and interests.

Disclosure of Information

We may disclose the categories of personal information described above with the following categories of third parties:

With vendors, consultants and other service providers who carry out work on our behalf such as customer service, email deployment, advertising and marketing, security and performance monitoring, verifying information, data processing, research;
With subsidiaries and affiliates for purposes of management and analysis, decision making, and other business purposes;
In connection with the services that we provide our clients. For example, we may share personal information with our clients when we are conducting research or providing other services to them;
When we believe in good faith that we are lawfully authorized or required to do so or that doing so is reasonably necessary or appropriate to comply with the law or legal processes or respond to lawful requests, claims or legal authorities, including responding to lawful subpoenas, warrants, or court orders;
If we believe your actions are inconsistent with the spirit or language of our user agreements or policies, or to protect the rights, property and safety of PopOp or others;
In connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition of all or a portion of our business to another company; and
With your consent or at your direction, including if we notify you through our Services or otherwise that the information you provide will be shared in a particular manner and you provide such information.

Cookies and Other Similar Technologies

When you use our Services, we and our third party partners (including Internet service providers, data analytics providers) may also use cookies, pixel tags, local storage, and other similar technologies (collectively, “cookies”) to collect information from your browser or device.

This information may be used by PopOp and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our Services and other websites and better understand your online activity.

You may have different choices and settings through your browser or device settings to limit the functionality of these technologies. In addition, many advertising companies that collect information for interest-based advertising are members of the Digital Advertising Alliance (DAA) or the Network Advertising Initiative (NAI), both of which maintain websites where people can opt out of interest-based advertising from their members. To opt-out of website interest-based advertising provided by each organization’s respective participating companies, visit the DAA’s opt-out portal available at http://optout.aboutads.info/ or visit the NAI’s opt-out portal available at http://optout.networkadvertising.org/?c=1.

Please see “Your Rights” below for more information about the choices you may have, depending on where you live.

Security

PopOp takes reasonable measures to help protect information about you from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction. No data storage system or transmission of data over the Internet or any other public network can be guaranteed to be 100 percent secure, and we cannot ensure or warrant the security of any information you provide to us. Please note that information collected by third parties may not have the same security protections as information you submit to us, and we are not responsible for protecting the security of such information.

Retention

We maintain information you submit to us for as long as reasonably necessary for the purposes set out above and in accordance with applicable laws, considering criteria such as the duration of our relationship with you, any contractual and legal requirements to retain your information, and the sensitivity of the relevant information.

Links to Other Web Services

This website may contain links to other web services[CB5] not operated by PopOp. PopOp is not responsible for the privacy practices or the content of any non-PopOp web services to which we link from the Services. We are not responsible for the protection and privacy of any information you provide while visiting other websites and services not governed by our Privacy Policy. We cannot control the content or security of such websites. We cannot be held responsible for any loss or damage incurred by a user as a result of visiting such websites. No links are intended to be, nor should be construed as, an endorsement of any kind by us of that other website.

Your Rights

In accordance with applicable data protection laws, and depending on the jurisdiction in which you live, you may have a right to:

Request access to, rectification, deletion, and portability of your personal information and/or request more information about our information practices;
Withdraw your consent to processing (without affecting the lawfulness of processing carried out before withdrawal) or limit our processing of certain sensitive personal information;
Object to certain processing of your personal information, including processing for direct marketing purposes;
Opt out of the “sale” of personal information and processing for targeted advertising (i.e., serving you advertisements based on your activity across other sites and services).

These rights are not absolute, and we will respond in accordance with applicable laws. If you would like to exercise these rights, please contact us at [insert webform[CB6] ]. Please note that, for certain rights, we need you to verify who you are before we can complete your request. You may also have a right to lodge a complaint with a relevant supervisory authority. You may be entitled to submit a request through an authorized agent, or to appeal a refusal to take action on your request. To appeal, please contact us using the contact details above.

Our websites currently do not support "do-not-track" signals, as there is no industry standard concerning what, if anything, websites should do when they receive such signals.

We will not discriminate against you for exercising your rights and choices although some of the functionality and features available on the Service may change or no longer be available to you.

Children

PopOp understands the importance of protecting children’s privacy, particularly in their online interactions. The Services are not designed for and do not intentionally target or solicit to children under the age of majority under applicable law, except as permitted in connection with lawful research activities and with any notices or consents required by law.

Promotional Communications

In order to receive promotional email messages from PopOp, you must opt-in and confirm your email address to be subscribed to our list. You may opt out of receiving promotional email messages from PopOp by following the instructions in those messages or by emailing [insert mechanism]. If you opt out, we may still send you non-promotional email communications, such as those about your account or our ongoing business relations.

California

If you are a California resident, please review these additional privacy disclosures, which supplement the rest of our Privacy Policy.

We collect information from you, your devices, third parties, or as otherwise described in the “Collection and Sources of Personal Information” section above. We used these categories of personal information over the prior 12 months as described in “Use of Information” above. We disclosed these categories of personal information over the prior 12 months for the business purposes described in “Sharing of Information” above. For a discussion of your rights, please review the section “Your Rights” above.

Shine the Light: You also may have the right to request that we provide you with (a) a list of certain categories of personal information we have disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year and (b) the identity of those third parties. To exercise this right, please contact us at .

International Users

PopOp is based in the United States, and some of the Services may be governed only by U.S. law rather than local laws. You should only access and use such Services if you are comfortable with your information being processed in the United States.

In addition, PopOp may need to transfer personal information that it collects to different countries around the world, including the United States, the European Economic Area, Asia, Africa, and Latin America. These arrangements may involve your personal information being located in various countries around the world where privacy laws differ. Where permitted by applicable law, your use of the Services may be treated as consent to such processing.

Where necessary to ensure compliance with additional laws applicable to the Services, we make these arrangements or transfers where we are satisfied that adequate levels of protection are in place to protect information held in that country. Depending on where you live, you may have the right to request further information about, or a copy of, the safeguards we rely on for such transfers (including applicable transfer agreements).

If you have any questions about this Privacy Policy, please contact us at: […]